OnMedia NYC will take place Feb 1st - 3rd, 2010, at the Mandarin Oriental Hotel, New York, NY. AlwaysOn is providing archives of event panels and keynotes by using Critical Media's Syndicaster platform.
OnMedia NYC is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. At OnMedia, our editors will also honor the OnMedia 100 Top Private Companies. Fifty of the top CEOs from the OnMedia 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."
Who Attends
Seven hundred technology, media and advertising CEOs, business development officers, media buyers, venture-capital and private-equity investors, and leading members of the press and blogging community will attend OnMedia. More than 20,000 webcast viewers from more than 100 countries will also tune in and interact with the program. Executives attend OnMedia to identify and debate emerging trends, build high-level relationships, and create new business opportunities.
| 5:15pm |
Opening Night Remarks & Welcome |
| 5:45pm |
The 2009 OnMedia 100: Where Are They Now? Jay MacDonald, Partner, DeSilva + Phillips JT Batson, EVP, Rubicon Project |
| 6:00pm |
Introducing the 2010 OnMedia 100 Awards
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6:15pm
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We Want Our Internet TV! When will Web TV be mainstream and how will on-demand TV look? Moderator: Quincy Smith, Partner, Code Advisors Dave Morgan, CEO, Simulmedia Jim Lanzone, CEO, Clicker Avner Ronen, CEO, Boxee Anthony Soohoo, SVP, CBS Interactive |
| 6:55pm |
Reception & Networking
presented by DeSilva + Phillips
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| 9:00am Ballroom 1 |
Keynote: How to Save the Content Biz Mark Cuban, Chairman, HDNet & Owner, Dallas Mavericks
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| 9:15am Ballroom 1 |
What's the Online Monetization Strategy that Will Save News & Publishing? Moderator: Jessica Vascellaro, Reporter, Wall Street Journal Mark Cuban, Chairman, HDNet & Owner, Dallas Mavericks Greg Coleman, President & Chief Revenue Officer, Huffington Post Steven Kydd, Executive Vice President, Demand Media Ken Krick, Partner, KPMG Iain Scholnick, CEO, Imagespan
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| 9:55am Ballroom 1 |
VC Industry in Transition -- What's Next ? |
| 9:55am Ballroom 2 |
CEO Showcase — Wireless Technologies // Analytics // Optimization Moshe Vaknin, CEO, Todacell Phil Fernandez, CEO, Marketo George John, CEO, Rocket Fuel Scott Silk, CEO, SeeWhy Rahul Sonad, CEO, Geodelic Sumit Rai, Co-Founder, Mobclix Colin Coffey, CEO, Aster Data |
| 10:40am |
Break |
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11:00am Ballroom 1 |
Fireside Chat: The Social-Media Future
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| 11:00am Ballroom 2 |
CEO Showcase — Online Advertising Service Providers // Networks, Exchanges & Platforms Jeff Hirsch, CEO, AudienceScience Jaan Janes, CEO, Pulse360 Ben Kartzman, CEO, Spongecell Kirby Winfield, CRO, AdXpose Calvin Lui, CEO, Tumri Roger Wood, CEO, OrcaOne Ajay Sravanapudi, CEO, LucidMedia Ian Scholnick, CEO, ImageSpan |
| 11:20am Ballroom 1 |
Social Networks & Social Targeting—What Works? Which analytics can monetize social relationships & activity across the Web? Which are top brand campaigns on or using social media? Moderator: David Kirkpatrick, Senior Editor, Internet & Technology, Fortune Eric Wheeler, CEO, 33Across Tom Phillips, CEO, Media6Degrees Jessica Schell, SVP, NBC Universal Dan Rose, VP Business Development & Monetization, Facebook Jay Hallberg, CEO, Spiceworks |
| 12:05pm |
Lunch |
| 1:00pm Ballroom 1 |
The Future of Ad Exchanges & Networks
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| 1:45pm Ballroom 1 |
CEO Showcase Sessions Jay Kulkarni , CEO, Theorem Rajeev Goel , CEO, PubMatic Pamela Springer , CEO, Manta Media Michael McNabb , CEO, Voyage.tv Boris Fridman , CEO, Crisp Wireless |
| 2:15pm Ballroom 1 | CEO Showcase Sessions Michael Lee , CEO, Thoora Eric Conn , CEO, Gloto Walter Doyle , CEO, uLocate Communications Siva Kumar , CEO, TheFind George Garrick , CEO, OfferPal Media |
| 2:45pm Ballroom 1 |
Outlook 2010: VC in Digital Content, Ads & Entertainment
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2:45pm Ballroom 2 |
CEO Showcase Session -- Next Generation Search |
| 3:30pm |
Break |
| 3:55pm Ballroom 1 | Keynote: Digital Branding Success Story Ryan Steelberg, CEO, Brand Affinity Technologies Walt Frazier, Basketball Hall of Fame Inductee & Commentator, MSG |
| 4:10pm Ballroom 1 |
Online Advertising Renaissance? A Fireside Chat with Jonathan Miller & Tim Cadogan Tim Cadogan, CEO, OpenX Jon Miller, Chief Digital Officer, News Corporation |
| 4:00pm Ballroom 2 |
CEO Showcase Session -- In-Content Ads // Community and Publishing Platforms & Tools // Consumer Web Services |
| 4:45pm Ballroom 1 |
Metrics = Money? |
| 4:45pm Ballroom 2 |
Can Cause Marketing Bridge the Gap Between Eyeballs & Ad Spend?
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| 5:30pm Ballroom 1 |
Virtual Goods & Gaming: The Holy Grail of Brand Integration? |
| 6:15pm |
Reception |
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9:00am |
Online Video --Who Profits?
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| 9:45am Ballroom 1 |
Secrets of Successful Branded Content
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| 9:45am Ballroom 2 |
VC & Angel Financing Workshop |
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10:30am
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Break |
| 10:45am Ballroom 1 |
Keynote: How to Win in New Media Strategies to Thrive in the Shakeout Mike Kwatinetz, General Partner, Azure Capital |
| 11:00am Ballroom 1 |
Capturing Major Markets: VC Success Strategies in Digital Media Moderator: Victor Boyajian, Global Chair, Sonnenschein Venture Technology Group Mike Kwatinetz, General Partner, Azure Capital Rick Heitzmann, Managing Director, FirstMark Capital Satya Patel, Partner, Battery Ventures Woody Benson, Partner, Prism VentureWorks Patrick Kerins, General Partner, NEA |
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11:00am |
Drinking from the Ad-Tech Firehose How to market, adopt and manage innovative advertising tech coming out of venture-backed companies. Also: how to avoid epic fails and lessons learned Moderator: George John, CEO, RocketFuel Greg Stuart, Former CEO, IAB Calvin Lui, CEO, Tumri Shiv Singh, VP, Razorfish Mike Smith, President, Forbes.com |
| 11:45am Ballroom 1 |
The Private Company Secondary Market: Recent Trends & 2010 Outlook |
| 11:50am Ballroom 1 |
Pricing Private Companies: What's the 2010 Strategy? How do leading corporate acquirers and investors evaluate digital-media buys & deals? Which metrics are most valuable in an industry where everyone can boast "scalability"? What changes as companies mature from investment to acquisition stage? Moderator: Mark Stevens, Partner, Fenwick & West Rachel Lam, SVP, Time Warner Investments Joe Josephson, Partner, Union Square Advisors John Gardner, Partner, Nokia Growth Partners David Horowitz, Managing Director, Comcast Interactive Capital Linda Gridley, President and CEO, Gridley & Co. |
| 11:45am Ballroom 2 |
The New Madison-Avenue Campaign
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| 12:30pm |
Lunch |
| 1:35pm Ballroom 1 |
Video Break: Mad Ave Blues |
| 1:45pm Ballroom 1 |
What the Online Buy is Really Worth--and How we Buy It |
| 1:45pm Ballroom 2 |
Social Media's Next Step: The Savvy E-Commerce Campaign Skeptics have doubted social media as a selling platform. How are technologists enabling brands to run smart campaigns on social media, aligning with customers and building revenue? Moderator: Kendall Allen, Founder, Influence Collective Prashant Nedungadi, CEO, IM Shopping Siva Kumar, CEO, TheFind Stefan Weitz, Director Bing Search Team, Microsoft Gil Beyda, Managing Partner, Genacast Ventures |
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2:45pm
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Mobile Ads & Apps -What's Best for Content Owners and Brand?
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| 2:45pm Ballroom 2 |
The Future of Targeting Technologies & Monetization How Can Tech Firms & Agencies Successfully Navigate Privacy? Moderator: Tolman Geffs, Co-President, JEGI Jon Hsu, CEO, 24/7 RealMedia & Head B3, WPP Chad Little, CEO, FetchBack Peder Magee, Senior Attorney, Division of Privacy & Identity Protection, FTC Jeff Hirsch, CEO, Audience Science |
| 3:30pm |
Closing Remarks |